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Microsoft · Principal PM

Luis F. Masieri

I build products, grow people, and drive clarity at scale.

Seattle, WA

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About

Building products that ship,
leading teams that thrive.


I've spent 12+ years at Microsoft building enterprise products that solve real problems for real customers. From launching Azure IoT Central as a zero-to-one SaaS platform to leading Dynamics 365 Field Service through its AI transformation, I've been in the room where complex technology meets practical customer needs.

What drives me is the cycle: understand the problem, drive clarity, build the solution, ship it, and move on to the next challenge. I bring that same energy to the people around me. My teams have had zero attrition and multiple promotions because I believe the work gets done when the people are growing.

Outside of Microsoft, I served as Board Chair of United Way of King County, directing strategy and governance for a $50M+ nonprofit. I'm a conference speaker, podcast guest, and a firm believer that the best product thinking comes from getting in front of customers, not reading about them in reports.

I travel constantly by choice; it keeps me curious, grounded, and honest about what the world actually looks like outside a conference room. I'm authorized to work in the U.S. and the EU.

Luis F. Masieri
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Years at
Microsoft
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Product line
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Team
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Executive briefing
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Expertise
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The Clarity Engine

Commanding presence in live settings. Executive briefings, conference keynotes, customer demos. Driving clarity when it matters most.

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The Customer Whisperer

Getting in front of people, extracting what they actually need, and translating it into what gets built. Discovery that drives product truth.

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The People Builder

Coaching PMs from IC to Principal. Building teams with zero attrition and a culture where excellence and growth coexist.

Leadership
United Way of King County
Board of Directors · 2018 – Present
  • Directed strategy and governance for a $50M+ nonprofit as Board Chair (2023–2024). Led the organization through strategic planning, executive transitions, and community investment decisions.
Governance Chair (2024–2025) · Board Chair (2023–2024) · Vice-Chair (2022–2023) · Emerging Leaders Chair
Speaking & Media

Convergence365

Microsoft · Keynote · December 2025

Keynote on how AI is transforming frontline work — from Copilot-powered technician experiences to smarter resource management.

Microsoft Ignite

Microsoft · Conference · Multiple Years

Presenting Dynamics 365 Field Service innovations, AI strategy, and product roadmap to global audiences of developers and business leaders.

Microsoft Customer Advisory Board

Microsoft · Conference · Multiple Years

Presenting product vision and roadmap to enterprise customers, gathering feedback on strategic direction across the customer base.

Service X-Factor Podcast

Service X-Factor · Podcast · October 2025

How Microsoft Is Turning Field Service Into A Growth Engine — AI, technician experience, and smarter scheduling.

Listen →

5 Critical Steps for Making Your AI Vision a Reality in Field Service

Hitachi Solutions · Webinar · 2023

A practical framework for field service leaders navigating the AI transition — from building internal alignment and selecting the right use cases to measuring real-world impact.

Watch →

United Way's New Board Chair

United Way of King County · Feature · 2023

Named Board Chair of United Way of King County, leading strategy and governance for a $50M+ nonprofit serving communities across the region.

Read →

From FIU Honors to Microsoft

Florida International University · Alumni Spotlight · 2023

Featured in FIU's Honors College alumni series — from honors student in Miami to Principal PM at Microsoft, and helping build the FIU-to-tech pipeline.

Read →

Rebuild Free Tax Help So Everyone Can Claim Their Credits

The Seattle Times · Op-Ed · 2022

Co-authored opinion piece advocating to rebuild the Free Tax Help program, helping low-to-moderate-income families claim millions in unclaimed refunds.

Read →

IoMT in the COVID World

CitiusTech · HIMSS Webinar · 2021

Panel discussion on the Internet of Medical Things during COVID — remote patient monitoring, connected devices, and building resilient health systems.

Making the Most of Your First Years in Tech

FIU INIT · Alumni Talk · 2021

Career development talk for FIU students and alumni — navigating your first years in tech, finding the right team, and making yourself stand out.

Experience
Principal Group Product Manager
Microsoft · Dynamics 365 Field Service · 2023 – Present
  • Leading Microsoft's field service platform, driving double-digit MAU and revenue growth through AI-first strategy and new market expansion
  • Shaped the Copilot roadmap, launched AR/mixed reality integration (featured in Fast Company), and built native ERP integration
  • Built a team of 8 PMs/TPMs with 3 promotions in one year, zero attrition, and top-tier manager confidence scores
  • Secured IDC top leadership placement through analyst relations; lead executive customer briefings rated 5.0/5.0
Principal Product Manager
Microsoft · Dynamics 365 Field Service · 2021 – 2023
  • Launched the first AI-powered Copilot Work Order Summary, rapidly adopted by hundreds of enterprise organizations
  • Redesigned the core work order experience — 39% fewer clicks, 85% customer adoption, 93% engagement
  • Expanded market reach with new SKUs for subcontractors and mixed reality, driving 24% sales growth
Senior Product Manager
Microsoft · Azure IoT Central · 2018 – 2021
  • Spearheaded zero-to-one launch of Azure IoT Central, a multi-tenant SaaS platform for IoT device management
  • Redesigned the business model with customizable SKUs, driving 350% revenue growth
  • Built enterprise-grade RBAC and white labeling adopted by 70%+ of customers
Product Manager
Microsoft · Store for Business · 2016 – 2018
  • Pioneered delegated license management for EDU customers; led customer validation sessions with 30+ Fortune 500 IT decision makers
  • Built in-product notification systems to drive license renewals and reduce service disruptions for enterprise and education customers
Program Manager
Microsoft · Microsoft IT · 2013 – 2016
  • Led global infrastructure and security transformations, including IPv6 deployment and QoS redesign across 8,000+ network devices, improving reliability for critical services like Skype and Windows worldwide
  • Strengthened security posture and compliance by driving firewall audits, policy patching (100,000+ policies), and access control updates, reducing vulnerabilities and enhancing global operational resilience
Education

MBA

Quantic School of Business and Technology · 2018

BS Information Technology (Honors)

Florida International University · 2013
Magna Cum Laude · Minor in Business Administration
Certifications
Project Management Professional (PMP) · Certified ScrumMaster (CSM)
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